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BCOM 475 Week 5 DQ 2

BCOM 475 Week 5 DQ 2

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Description of BCOM 475 Week 5 DQ 2

BCOM 475 Week 5 DQ 2

What steps does a company need to take to achieve successful strategic communication? How are these steps incorporated into a communications plan?

Determine Goal

1.      Identify and Profile Audience

2.      Develop Messages

3.      Select Communication Channels

4.      Choose Activities and Materials

5.      Establish Partnerships

6.      Implement the Plan

7.      Evaluate and Make Mid-Course Corrections

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